The 750i ($71,800) is powered by a 4.8-liter V8 generating 360 horsepower and 360 pound-feet of torque. Standard features include the expected in this class, and then some. Voice activated GPS navigation, a four-year subscription to BMW Assist emergency communications, adaptive headlights that turn with the car, BMW's Park Distance Control and a climate-controlled console box come standard. The 10-speaker audio system has a single CD player and auxiliary jack, and the standard wheels are 18 inches in diameter.

The 750Li ($78,100) is nearly six inches longer than the 750i between the wheels. The longer wheelbase translates into a nearly equal increase in rear seat legroom.

The 760Li ($121,400) features a 6.0-liter V12 with 438 horsepower and 444 pound-feet of torque. It comes standard with nearly every luxury and convenience BMW offers, including soft-close doors that suck themselves shut, adjustable heated and ventilated rear seats, and power rear window and rear-side window sun shades. Polished ash with inlays replaces the standard walnut trim, and virtually every interior surface is covered with leather.

Most of what's offered on the 760Li is available on the 750i and 750Li. Eight major option packages include the popular Sport Package ($3,000), with firmer sport-tuned suspension and 20-inch wheels, and the Premium Sound Package ($1,800), with more wattage, digital sound processing, 13 speakers, subwoofers and a six-CD changer.

The many stand-alone options include Comfort Access keyless operation ($1,000), Night Vision ($2,200) infra-red camera with monitor, radar-managed Active Cruise Control ($2,200) and Sirius Satellite Radio ($595).

The BMW Individual package ($11,000) is new for 2007. It adds ultra-soft, ultra-durable Merino leather upholstery, a selection of BMW Individual interior trims, Alcantara headliner, 20-inch wheels with performance tires, illuminated BMW Individual doorsills, and storage nets in the passenger-side footwell. It can be matched with three multi-hue Xirallic exterior colors ($3,000).

Safety features match the class benchmark: front-impact airbags, front occupant knee-protection and side-impact airbags, and BMW's Head Protection System, which amounts to a full-length, tube-shaped curtain on both sides of the cabin. Rear passenger side impact airbags ($385) are optional. BMW Assist works like GM's more familiar OnStar system. It automatically reports airbag deployment, and can summon emergency help or provide concierge services. All 7 Series models come with electronic stability control, traction control, a tire pressure monitor and one of the most sophisticated anti-lock brake systems (ABS) available.