With its twin grille, there is no mistaking the Pontiac G5 for anything but a Pontiac. That said, from the front, side or rear the G5 has a cleaner and smoother look than Pontiacs past, which tended to be cluttered with stick-on body cladding.

To an increasing number of automakers, a family resemblance in design is a goal. They see it as part of establishing a marketing tool called a brand identity. You see the vehicle. You know what it is.