The 2008 Dodge Ram presents a bold, distinctive appearance with its big horse-collar grille and Freightliner fenders. The concept dates back a dozen years, but it received a major redesign for 2002 and a makeover for 2006. The headlamps cut back deeper into the fenders, and a flattened front bumper on Sport and Laramie emphasizes Ram's big-rig image. A slot in the front bumper aids engine cooling and air conditioner performance.

Ram's trademark front grille remains one of the most instantly recognizable front ends on the road. A thick band of chrome surrounds the grille on ST, SLT and Laramie; the band is body color on Sport models. The broad, sloping hood has a pronounced crown that falls over the sides to the prominent front fenders, helpful for clearance, less so for seeing edges in tight quarters.

A fast, raked-back windshield enhances aerodynamics and water management, while gracefully blending modern sleekness with Ram's retro lower body. The leading edge of the front door overlaps the A-pillar, creating a smooth transition from the front of the cab to the side. Everything is smooth and integrated. The big side mirrors, great for visibility, are mounted on platforms to minimize wind noise, and a channel has been specially designed to keep water off of the mirrors. A small spoiler at the top of the tailgate, new last year, is said to improve fuel efficiency.

Rams sit relatively high off the ground, particularly the four-wheel-drive models. Tailgate load height is 35 inches on four-wheel-drive models, and a little over 33-1/2 inches with two-wheel-drive. That seems high when trying to heave heavy gear aboard. All beds are fitted with boat cleats designed to handle 1,000 pounds each.

Ordering the long bed adds 20 inches to the wheelbase of a Dodge Ram. And a Quad Cab wheelbase is 20 inches longer than a Regular Cab. So a Quad Cab long bed has 40 more inches of wheelbase than a Regular Cab short bed. Long-bed Rams also get a bigger fuel tank, 35 gallons in place of the standard 26 gallons; some of the latter offer a 34-gallon option.