This latest Toyota Camry is as bold a statement as Toyota makes with its top-selling, bread-and-butter vehicles. The message in that statement? Reliability and consumer confidence do not necessarily require blandly conservative styling. A year after the current Camry was turned loosed on American roads, the 2008 model's visual impact has diminished only a little.

Yet if Toyota wanted to make a stronger fashion statement with the country's best selling car, it couldn't risk doing so at the expense of function. This sixth evolution of the Camry is the largest ever, though not by much. Its wheelbase is more than two inches longer than models built before 2007, and its track is a hint wider, with wheels pushed further toward the corners of the car. Yet, thanks to a shorter rear overhang, or that portion of the body that extends past the back wheels, this Camry maintains the same overall length as the previous generation. The result of this reconfiguration is more interior space, and particularly fore-aft length, with the same external footprint as before.

The flashy new styling (first introduced on the 2007 models) starts at the Camry's nose. The front end is fresh, and easily the boldest element of the new look, with sharp points, curving cut-lines and entertaining surface planes. The hood dips broadly through the middle, pushing visual heft out over the front fenders. The grille wears a Toyota emblem prominently above softly slanted, horizontal slats. The single-piece fascia blends all the diverse elements into a smooth aerodyanamic look that's several steps away from the pro forma, overly inoffensive, just-another-midsize-car-from-Japan look.

The side view is less fashionable and somewhat bulky looking, with a high beltline, symmetrical windows and square doors, graced with a barely discernible character line running through flush-mounted door handles. The wheel openings are circular, which on a car with a lower profile might suggest sporty intentions. On the Camry, they draw attention to the expanse of sheet metal between them, and instead whisper sedate. An odd but increasingly popular, miniaturized rip on the squared-off trunk lid of the BMW 7 Series finishes the side profile.

That bustle-like hump gives the trailing edge of the trunk a slight aero-lip that suggests it's there to reduce rear lift at high speeds. An oversize Toyota emblem perches atop the license plate recess. Proud taillight lenses mirror the outline of the headlights, angling down and inward across the trunk lid seam, closely tracing the pattern set by the headlights and grille. The bumper wraps around the back end, capping the corners beneath the taillights and sweeping into a soft, horizontal indentation that, on the V6-equipped models, finishes in cutouts for the chrome-tipped dual exhausts.

The sportier Camry SE is the easiest model to distinguish, and perhaps the boldest of all. The inference of aero treatment on the trunk lid is boosted on the SE with an honest spoiler. A black honeycomb-style grille sneers forward from smoked-tint headlamps, while a full body kit flares the lower edge of the car outward, emphasizing the sport model's lower ride height. Six-spoke, 17-inch aluminum wheels fill those circular wheel wells nicely.

There's also aerodynamic massaging that isn't obvious to the eye, particularly on the sport-tuned SE and the other specialty Camry, the Hybrid. Engineers focused on making the underbody as flat as possible to smooth airflow under the car and reduce noise. On the SE, they also tuned the flow to balance downforce, or the aerodynamic force that presses the car to the pavement, nearly equally over the front and rear tires.

With the Camry Hybrid, the aerodynamic focus was on efficiency. Unique wheel spats and underbelly pans reduce the coefficient of drag (Cd) to a low 0.27. This reduces the amount of energy required to move the Hybrid at a given speed, and in turn helps increase fuel economy.